Scary Smart is Fricking Scary!
A Mars Inc. advert in a modern-day ladies magazine about homey type stuff (Real Simple, which is actually pretty thick with lots and lots of simple-ish things like products, lots of them) called it: "Scary Smart" (with Scary in GREAT BIG letters) above a blown up photo of a fluffy chocolate candy bar.How, we wonder, could this be either "scary" or "smart?" But there it is in white text meant to catch the eye: "45% less fat." Get it? This is supposed to be better-for-you so it's smart. ...
Food A.D. Artificial Digestion That Is.
Yesterday, a story on foodnavigator.com reported on the so-called "model gut," developed by scientists at the Institute of Food Research (IFR) in the UK. The IFR says the product, first announced in 2006, is the only model of the human stomach that simulates the physical, mechanical, and biochemical processes that occur during digestion.The ostensible purpose (aside from a licensable product that food and drug companies wanna buy) is to improve food screening, drug development, and to ...
