Post by

Could it be the FTC’s Getting Tough?

The New York Times reports today about “food with benefits” (no, not the same ones friends enjoy). In what seems to be an effort to “get tough,” apparently the Federal Trade Commission has made some noise about marketing claims.

On a scale of 1-10 of what the government can do to improve what we eat, we give this a 3.  Not that we’re not pleased that the FTC wants to ferret out false claims but c’mon, is requiring a few little packaging changes really going to help make what we eat better or even help us figure it out?

Removing a little arrow from a package doesn’t really change whether we think yogurt is good for us, does it?  Still, the more food is in the news, presumably, the more we will possibly realize just how asleep we are.  

925